I was asked to address “what comes next” in the world of agriculture, so I looked into the unique challenges facing agriculture today, as well as the trends that will impact the industry over the next five to twenty years. In attendance were several hundred farmers, their families and various folks from the local area, in a small town about 100 miles from the nearest city. This past summer, I was invited to speak at a western agricultural company’s annual golf day. “ Believe it or not, manure can teach us a great deal about the future of business.” I wrote that back in 2004, and I still think it holds truth today! Ĭan you apply the rules of “I found the future in manure” to your particular industry? Probably! Heck, they even have their own magazine, Manure Manager. What led to the article was that during my research, I discovered that a new career had emerged in this sector – professional manure managers.
Though a bit dated, it still helps to put in perspective some very critical and important trends - no matter what line of business you happen to be in.
Which brought me to mention an article I wrote way back in 2004, “ I found the future of manure!” for Profit Magazine. I was speaking about generational turnover on the farm, the rapid emergence of new agricultural methodologies, and the impact of a significant acceleration in the science of agriculture. With that in mind, I just got off the phone from a planning conversation for an upcoming agricultural keynote. As I note on my agriculture trends page, I “ spent so much time customizing the presentation for one agricultural conference that at the conclusion, one fellow came up and asked him how long I had been a farmer!“ I do a tremendous number of keynotes in the agricultural sector - from groups such as the Texas Cattlemen’s Association to the Mid-America Crop Protection Association to the US Farm Credit Co-op.
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